How to Write and Optimize Meta Descriptions
1. Write a good meta description for each web page.
Create a title tag and meta description for each blog post and landing page. If you haven’t followed this important practice yet, and you already have a lot of pages, begin with the most essential web pages. Yoast SEO is one of the most reliable tools allowing people to add customized meta descriptions, slugs, and title tags.
2. Never use duplicate meta descriptions.
Every page title and meta description you write must be unique. Don’t use the same exact language and phrases for many snippets. To check if you have duplicate SEO meta descriptions, you can use quality auditing tools, such as Alexa’s SEO Audit Tool. Just enter your website, and then run for a complete website audit.
3. Only write between 135 to 160 characters.
The meta description’s length matters a lot. This is because the display in search engine results pages change depending on device type, screen size, and other technical components. There really is no golden rule as to the length of meta descriptions. But, in order for it to fit within a common length range, only write between 135 and 160 characters.
4. Include the web page’s targeted keyword.
Each web page must include one targeted keyword that the web page intends to rank for. To find the most appropriate keyword perform keyword research. Don’t worry, there are tons of SEO services in Malaysia that can help you with this matter.
5. Don’t use quotation marks.
Since meta descriptions can be found in the HTML, you should be careful not to utilize characters that can break the HTML code. Double question marks usually cause problems, so avoid using them.
6. Always double-check your work.
Once you incorporate metadata to your posts to optimize it for search engines, check it to ensure that you implement all best practices. Many bloggers use the On-Page SEO checker of Alexa for this. Its report highlights errors that exist on a web page, as they are connected to the overall on-site SEO.