6 Things to Consider When Designing an E-Commerce Website
So, you’ve made your business plan and you have also mapped out your marketing strategy. Everything is in place except that you want to use the best online e-commerce platforms to build your website.
After creating your website, what do you need to do next? Instead of focusing on your products and making sales, you have to consider the layout of your website.
Without a beautiful website, people are not going to hesitate to leave it as soon as they arrive. So in this article, I will talk about the things that you need to consider when it comes to designing your e-commerce website.
1. Match Your Website’s Theme to the Products that You Are Selling
Having a consistent design all throughout your website is a must since you want to let your customers know that they are on your website.
That being said, your theme should match the products that you are selling. For example, if you are selling children’s toys, then your website’s theme should be colorful and lively.
Conversely, if you sell men’s clothing and apparel, you may want to stick with simple colors that are normally associated with masculinity.
Remember, consistency is key when it comes to your website’s motif.
2. Include Product Media and Descriptions
You are selling products online, which is why you put up your own e-commerce website. And, since people want to know exactly what they’re looking at, it is important that you include relevant product images and videos to highlight the different aspects of the product itself.
Remember that it has to be of high-quality so that your customers can really see what your product is all about. Furthermore, provide the option to make it zoomable as well.
Product media is good and all, but without matching product descriptions, then that is going to be a huge problem.
Product descriptions are necessary so that people will know the features and the highlights of the items you’re selling.
3. Variable Shipping Rates
Amazon, considered to be the best online retailing website in the world, has offered free shipping for all of the products that are in their catalog.
Although this is good for the consumer; it may not apply to all online businesses. That being said, if free shipping on all of your items is not possible, consider a variable approach.
For instance, if your customers make a minimum purchase of $300, then the shipping costs will be shouldered by your company. Doing this will give the incentive to people to spend money to your cause.
4. Pay Close Attention to Your Shopping Cart
For an e-commerce website, the shopping cart is one of the most important functions on the site. That is because customers can just place the items to their virtual carts before checking out.
Now, not a lot of business owners actually think about their shopping carts in a really good way. What I am trying to say is that they just implement the said feature without having to tweak it to become even better.
Look at your shopping cart feature and see to it that it includes the products’ images, descriptions, and other pertinent information that is considered important by your customers.
5. Guest Checkout
Believe it or not, there are some people that just want to go to e-commerce websites without ever wanting to sign up. They just want to be able to visit the page, make their purchases, and then leave.
For this purpose, you may want to consider allowing guest checkouts. This is where you will no longer require your customers to sign-up first before buying things.
By doing this, you will experience increased sales when given enough time.
6. An Easy Checkout Process
Following my previous point, you also want to make sure that you have a pretty streamlined checkout process. Your customers should never have to contend and deal with various forms that ask way too much information as it can drive them away from your store.
Providing a seamless checkout process is not only desired by your customers, but in this day and age (and considering the stiff competition), it is now considered a must.