Several web designers are focusing on the wrong aspects when creating a website and improving the website application development. The goal should be to create a website that is both visually appealing and informative.
Below are 5 important website design tips that will help you address content and visual appeal.
1: Keyword Targeting and Analysis
If you are maintaining a website that is not targeting a specific keyword set, then you are just wasting your time. Targeting keywords mean knowing where your traffic is. Don’t let them overlook your amazing content. Research what specific keywords your target market are typing in the search engines.
2: Direct, Clean and Informational
The website design landscape is a vast world full of intense competition. Every business owner and developer want to create a beautiful website. The thing is, most beautiful website don’t sell. Many of those fail to get meaningful traffic. Why? This is because they prioritize plenty of graphics and art in their webpages.
Remember that people visit websites to acquire crucial information, not to look at photo galleries. Your website should be visually appealing, and at the same time functional, and delivers great content. You should be able to answer their questions to get solid traffic and conversions.
3: Is your web content new and creative?
Website creation can take lots of energy and time. If possible, hire a design company to create your website. How about content writers? Do you think you are the best person to write for your own website? If no, then you might also want to consider hiring a content writer and a copywriter.
A reliable, active website should have relevant, up-to-date information. It is a portal that answers users’ questions.
4: Build Web Content That Connects With Other Websites
Creating content is challenging and exciting task. Just make sure to make content, and update your website regularly. By doing so, you can improve your SEO ranking, and grow your brand even further. Moreover, you need to link to other content outside of your blog. This other content can be a sales page, where you can convince them to sign up for newsletters, and buy your products and services.